Brand Strategy, Brand Design, Website Design
Salt Rock Chocolate
RESPONSIBILITIES
UX Research, Audience Analysis, Competitor Analysis, Brand Design, Website Design, Squarespace Website Development, Project Management, Client Relations.
PROJECT DATE / DURATION
April - June 2024, 12 weeks
Brand Strategy, Identity Design, Website Design + Development
PROJECT TYPE
Creative Director, Designer
ROle
Who Is Salt Rock?
Together we created
- Brand Strategy
- Brand Refresh Creative Direction: Colors, Fonts, Style
- Website Aesthetic Direction
- Full Website Design in Figma
- Website Desktop Development in Squarespace
- Website Mobile Development in Squarespace
- Website SEO + Animations
Chocolate Shop on MV
Salt Rock Chocolate is a chocolate shop on Martha's Vineyard. It is run by two sisters who are local to the island and hand-make their chocolate daily.
"Communication, clarity, quick responses. Clearly you are excellent in your field."
We were discouraged and disheartened by our website and social media to the point where we avoided looking at it.
Before Working with Alia
The Strategy
audience analysis, competition analysis, brand/website audit, creative solutions
Salt Rock's audience craved community, quality products, and personability. They wanted to feel like they were a part of something special and needed easier ways to stay in Salt Rock's loop.
We needed to create a brand that was friendly and warm, as well as feeling professional and high quality. We also needed to make sure people had an easy time finding Salt Rock's pop up locations, and an easy time getting their unique chocolate order.
"We were blown away by your solutions to our problems. Your service brought us up from amateur to professional."
The Branding Process
mood board, color palette, font suite, aesthetic style
Based on the strategy, we created a color palette that would allow for both high contrast (to get a professional look,)and warmth (to enhance a friendly feeling.) The font suite is clean yet slightly texturized, giving a hand-made, quality feeling. We also incorporated black and white photos to give the brand a layer of timelessness.
The Web Design Process
Design Direction, Figma, Squarespace
First we created a clear aesthetic direction for the website, giving multiple options that aligned with the brand strategy. Then we built the entire design in Figma. This allowed us to get a clear picture of the whole site's cohesiveness, user experience (UX) and branded feeling without worrying about functionality. Then we developed the site in Squarespace, adding in functionality, animation, SEO and a mobile layout.
DO IT. You will be shocked by Alia’s skills and insights to how the public view your business.
She will point out things you never even thought of and provide ideas for enhancing aspects of your business.
She provides options every time so you can choose what vision best suits you.
What would you say to someone who's on the fence about working with Alia?
